"When you engage your audience in your Brand, you achieve memorability"
Branding is mindshare. Your brand lives in the mind of your customer and is shaped by every experience she has with every aspect of your business. The first touchpoint to your brand will often be your webpage.
The Law of Singularity
Put simply, your brand needs to present a singular and seamless message. Whether it be about service, exceptional customer care, innovation, quality or low prices. Consistency is the key to cutting through the clutter of today's noisy information overload.
Branding gives you "Point of Difference"
There are only two ways any business can compete. Either on price or on Point of Difference. Which is yours? Competing on price is a race to the bottom. When you can define your Point of Difference, what makes your product/service unique, then you insulate against any argument on price. Your brand becomes the key positioning tool in all your communication touchpoints with your customer and at your Point of Sale.
We know about brands
OnePage Senior Account Manager, Penny Wood, has been a key team leader on major Australian brand relaunches including brands such as Seven Network, Comm Bank, Macquarie Bank, Leighton Contractors, Sydney 2000 Olympic Games, and many more. Our core team launched ninemsn in 1999 and have been integrating brand and web platforms for businesses of all sizes. Our proven processes help our customers to create highly successful brands that culminate in a beautiful visual language - your logo.
But you're just a small business or start-up? we hear you.
Onepage brings a wealth of experience to where it's needed most. New businesses with small budgets. Your business can now enjoy the strategic leverage offered to major brands at a price you can afford. A new brand can transform your business and is more affordable than you think. Find out how your business can create an indelible first impression or even just redefine your existing brand.